틱톡 한국 법인에서 마케팅 매니저를 채용합니다. 🙂
한글 번역 채용 공고
- 한국 비즈니스 마케팅 프로그램을 소유하고 개발하며, 이에는 미디어 캠페인, 산업 행사, 워크샵, 콘텐츠 마케팅 등이 포함되며, B2B 대상(게임 광고주, 미디어 대행사, 산업 파트너) TikTok 게이밍 홍보에 초점을 맞춥니다.
- 글로벌 뉴스레터, 사고 리더십 캠페인, 확장된 교육 및 한국의 항상 활성화된 마케팅 커뮤니케이션과 같은 글로벌 및 지역 프로그램을 현지화합니다.
- 한국/아시아 태평양 판매 리더십과 협력하여 지역 내 비즈니스 성장을 촉진하기 위한 전략적 이니셔티브를 설계하고 실행합니다.
- 글로벌, 지역 및 현지 GBM 및 기타 횡단 기능 팀 간의 조정과 협력을 주도하여 더 큰 시너지와 효율성을 달성합니다.
- 마케팅 채널의 성과를 들여다보고 최적의 시장 진입 전략을 식별하고 지속적인 채널 최적화를 통해 더 높은 ROI를 달성하기 위한 실행 가능한 통찰력을 제공합니다.
- 산업 협회, B2B 미디어, MMP 및 미디어 대행사와 같은 주요 파트너들과 내부 팀과 협력하여 외부 관계를 구축하고 이끕니다.
- 공급업체 및 프리랜서 관리를 포함한 프로젝트 관리
- 다양한 글로벌 및 지역 회의에서 한국/아시아 태평양 게이밍 GBM을 대표하여 측정 가능한 비즈니스 결과에 대한 학습 및 업데이트를 공유합니다.
자격 요건
- 마케팅, 커뮤니케이션, 비즈니스 전략 분야에서 5-6년 이상의 관련 경험. 광고, 인터넷 또는 게임 산업에서의 경험이 바람직합니다.
- 한국 게이밍 산업 및 B2B 마케팅 환경에 대한 좋은 이해.
- 한국에서 통합 마케팅 전략 개발 및 시장 진입 계획 실행 경험.
- TikTok 마케팅에 대한 열정, 그리고 아무것도 없는 상태에서 무언가를 만들어 나가는 도전을 기꺼이 받아들입니다.
- 빠르게 진행되는 글로벌 횡단 기능 환경에서 팀 플레이어 및 협력자
- 한국어와 영어에 능통합니다.
Responsibilities
TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Dublin, Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.
Creation is the core of TikTok’s purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy – a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At TikTok, we create together and grow together. That’s how we drive impact – for ourselves, our company, and the communities we serve.
Join us.
In this new era where gaming is mainstream entertainment, Gaming companies have an opportunity to reach and engage a broad audience, and creatively engage with communities to drive impact. With the newly formed Global Gaming Business Marketing team, we have the opportunity to establish how TikTok has become the new Portal to Play. This is an exciting opportunity to be a part of the team that is showcasing how leading publishers can launch games as culturally-relevant entertainment properties and get broader entertainment audiences to discover, play and further engage with their games.
– Own and develop Korean business marketing programs, including but not limited to media campaigns, industry events, workshops and content marketing, to promote TikTok Gaming targeting the B2B audiences (gaming advertisers, media agencies, industry partners).
– Localise global and regional programs such as global newsletters, thought leadership campaigns, scaled education and always-on marcomm in Korea.
– Partner with Korea/APAC sales leadership to design and execute strategic initiatives to drive the growth of business in the region.
– Drive alignment and collaboration across global, regional and local GBM as well as other cross-functional teams to achieve greater synergies and efficiency.
– Drill into the performance of marketing channels to identify optimal Go-To-Market strategies and offer actionable insights to drive continuous channel optimization towards higher ROI.
– Build and lead external relationships with key partners such as industry associations, B2B media, MMP and media agencies in collaboration with internal teams
– Project management including but not limited to vendor and freelancer management
– Represent Korea/APAC Gaming GBM in various global and regional meetings, sharing learning and updates that speak to measurable business results
Qualifications
– 5-6+ years of relevant experience in marketing, communications, or business strategy. Preferrable in advertising, internet or gaming industry
– Good understanding of the Korean gaming industry and the B2B marketing landscape.
– Experience developing integrated marketing strategies and executing go-to-market plans in Korea.
– Passion for TikTok marketing, and up for the challenge of building something from the ground up.
– A team player and collaborator in a fast-paced global cross functional environment
– Proficient in both Korean and English.
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
